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Image representation is a pivotal construct defining who we are and how we want to be seen. The face is a window to the soul and what you want people to see is how you want them to see you. For this makeup component, a foundation plays an important role in getting people to see you.

A makeup foundation comes in different forms, shades, shapes, sizes, and equally functions. It is one of the difficult makeup choices to make because they are just so many to pick from. You have to have an expert judgment (see a dermatologist or esthetician) or a keen eye to spot that good foundation for you.

The basic function of a foundation is to look like your skin, only much better. People with skin breakouts from stress, pressure, work overload, and other imperfections on their face can keep up with a good foundation, that way their lifestyle and activities can carry on as normal.

Shopping Guide

What is a makeup foundation?

best makeup foundation

A foundation is a cosmetic base cover used to cover and blend blemishes, even out your skin complexion and make your surface uniform, and then, you can apply the rest of your makeup. It is considered an essential tool in your everyday makeup kit and can be found in powder, liquid, or cream forms.

A cosmetic product like a foundation is designed for daily use to boost the natural effects of the face while hiding imperfections at the same time.

Why should I use a makeup foundation?

Having the perfect match of your makeup foundation is beneficial to you because it will drastically improve your appearance. A foundation will boost your natural looks while hiding breakouts like acne, blackheads, discoloration, and other imperfections. It serves as a mask to hide it all.

A quality makeup foundation will also enhance your facial features, highlighting your natural beauty. Thanks to the pigmentation in the product, your face gets a homogeneous, radiant tone with no indication of tiredness or fatigue. It becomes the right companion for a bad face day.

Nowadays makeup products also help protect the skin. Some foundations provide properties that go beyond beauty.  They can have moisturizers that would help the face stay hydrated or a sunscreen property that is sure to protect your face from the UV damages of the sun.

What are the ingredients in foundations?

Before you eat, you have to know the ingredients used in creating the dish so as not to eat anything harmful to your body. This is the same for cosmetic products. You don’t just grab any certain brand or product from the store shelf after seeing an advert. You have to know what it is made of.

The composition of a foundation depends on several factors. One of them is its consistency in any of the forms it comes in. There are specific components you have to take note of when choosing a foundation. They are emulsifiers, pigmentation, and solvents.

Pigments will add color to the product, while emulsifiers promote the blending of the different components and their fixation. Finally, solvents are used to create the desired consistency.

These three together have varying propositions in foundations. That is why the classification of types of foundations is based on the components.

What are the types of makeup foundation?

makeup foundation

In America, there is an extensive cosmetics market that boasts several types of foundation based on their function or composition.

For forms, the foundation can come in liquid, powder, or cream forms available for all skin types. The liquid form is the most commonly found. It offers easy coverage but may not last as long as you want it to. Cream foundations are good for dry skins because they help keep the skin hydrated. Powder foundations are good for oily skins because of their mattifying effect.

The forms are not in a static function. They can be interchanged based on the interest and goal of the brand producing them. The function of one or two can also be combined to create something different and of better quality.

Also, foundations can be identified based on their formulation. This will also dictate the role and results of each product.

Types of Foundations based on their formulation

Oil-based foundation: They are made from oil or emollients and are perfect for those with dry skin. The oil-based foundation also provides matt and dense coverage, making your imperfections perfect.

Alcohol-based foundation: They use a combination of water and denatured alcohols as the base. It is best used for acne-prone skin.  It is light and has a nothing-in-my-face feel. They are tricky to use and have to be shaken before use.

Powder-based foundation: This provides more coverage and mattifying qualities because of the pigment added to it. Powder-based foundations contain no emollients but wax to help the powder stick to the face. They offer sheer to nearly full coverage. They are best used on dry or mature skin.

Mineral-based foundation: This foundation contains minerals like mica, bismuth, titanium, and zinc. They are kinder to the face and make them perfect for those with sensitive and acne-prone skin.

You can find more on mineral based products here.

Water-based foundation: If you are the type that sweats a lot or living in a hot climate, water-based foundations are perfect. Not only do they beat elements, but they can also be used for all skin types. They provide an intermediate coverage with a more natural and less greasy finish.

Silicone-based foundation:  They are a blend of silicone and water as their base. The silicone provides a type of slip that makes an easy and smooth application. Their lightweight texture also makes them provide a long-lasting result.

How long do the effects of a foundation last?

This is the question that makes foundation products vary from one another. The long-lasting effect of a foundation is dependent on the product itself, skin type, and activities you carry out when wearing your makeup. Strenuous activities tend to make foundations clear up easily. Also, the duration of a foundation isn’t the same. Some offer short coverage while others are long-lasting and permanent. A good foundation can last for 12-20 hours if you don’t carry out strenuous activities.

When should I use my makeup foundation?

Foundations are made for everyday use and for any occasion. You can wear it to work, a casual outing, an important meeting, or for any of your usual daily activities. A good makeup foundation can also be used for nighttime activities. The evolving use of foundation also makes it easy for everyday use as some of them have moisturizers and sunscreen properties to protect the skin.

What are the side effects of using makeup foundations?

The major effects of using makeup are improper application or misuse. If you don’t apply the foundation properly or use ones for the wrong skin, you might cause a discoloration that would be uncomfortable. Contrary to beliefs, makeup foundations do not damage the skin, rather it protects it with the protective properties added to it.

The only reason a foundation will affect your skin is if you react to one of the ingredients in the composition. That is why you have to know what a foundation is made of and what type of skin it best fits.

How should I apply my makeup foundation?

There are several key tools you need when applying your foundation. You need a foundation brush, a beauty blender, a puff, or even your hand. The tool you use is dependent on the form your foundation comes in.

When it comes to the technique of the application, you have to be careful. You can follow these simple steps correctly in applying your makeup

  • The first step in applying your foundation is to select the one that will best suit your skin tone.
  • Make sure to thoroughly cleanse and hydrate it beforehand, as this favors its fixation.
  • Apply concealer over eye circles.
  • Spread your foundation across your face, focusing on your T zone which is chin, nose cheekbones, and forehead.
  • Use your chosen tool to spread across to the periphery.

Make sure to spread the foundation gently across your face, leaving no spot uncovered. When you have done this you move on to applying any other makeup that is left.

Shopping Criteria

foundation colors

There are several things to consider when shopping for a good makeup foundation product. You would have to consider criteria like the right shade for you, the texture, your skin type, the ingredients used to make the foundation, and other things.

The shade

This is the first criteria for buying a makeup foundation. You have to choose what will most match your skin tone if you want to get the natural effect a foundation provides. When choosing a foundation tone it is best you go for a shade just a little lighter than yours because if too dark, your face will blend with the rest of your body. You have to choose a tone that would highlight the face from the rest.

Before you buy any shade, it is best you test it out on your neck  or hands, that way you would know what color of foundation fits your tone.


Texture plays a part in the finishing of a product. The forms in which the makeup foundation comes will give you a good idea of what you should buy. As stated before, the liquid is good for full coverage because of its texture making you look natural, while powder will provide the mattifying effect that will help to keep the foundation long-lasting. And lastly, the cream will help you stay hydrated, especially if you have dry skin.

Try other skincare routines for your face


The composition is also essential when purchasing a foundation. the formula of a foundation will determine the functions it provides both as a beauty and health product. A foundation can be composed of ingredients that would make the end product natural, glossy and matte.

Some foundations also include components that give them specific added properties. For instance, it could contain moisturizing, anti-aging, sub-regulatory, or properties. Reviewing a foundation’s composition will help you figure what ingredient is right and what isn’t and what will cause reactions on your skin.

Skin type

You have to take into consideration your skin’s characteristics when purchasing your foundation. You have to know whether you have a dry, oily, sensitive, acne-prone, or mixed skin type and work accordingly. Also, take into consideration you specific reactions you suffer from such as dermatitis or rosacea.

Having these answers will help you make an informed decision. A cream foundation will suit a dry completion best and hydrate the skin well. A non-comedogenic foundation will help best if you have acne-prone skin, while an oily face will benefit from a liquid or powder-based foundation.

Desired results and coverage

What are you looking for in a foundation? Are you looking for a long-lasting foundation, a mattifying effect, total coverage, or a natural look to bring out your angles. the results you are looking for will determine which product to go for. Also, your occasion will determine what foundation to apply. It is best you purchase a foundation that would cater to almost all your activities to avoid buying different brands for each occasion.


Makeup foundations are truly essential cosmetics in any beauty routine. They enhance the natural look of your face and give you that natural look you would like. They also protect the skin and are adaptive to different kinds of skin types.

You’ll find that a makeup foundation is right for every occasion, you just have to get the right one just right for you. And there is one for every skin tone, so don’t be afraid and go shopping for that perfect foundation.

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