Why Is Kylie Jenner So Popular? Lifestyle, Controversies, And More

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Being part of a successful reality TV, Kylie Jenner made her way from her pre-teen to her teenage and young adult years, sharing the spotlight with her large family. However, Kylie Jenner was able to carve out her own personality, becoming one of the most popular stars.

People often wonder how popular Kylie Jenner is and why she has so much influence in the social media space. Well, she is so popular, a simple tweet changed the stock earnings of the social media platform Snapchat in the space of a day.

She has been able to influence the choices of people who follow and love her with simple suggestions and tweets.

Naturally, one would ask, why is Kylie Jenner so popular to influence millions of teenagers and young adults alike?

This article takes a look at why Kylie Jenner is so popular.

Why is Kylie Jenner so popular?

1. Starring in a hit reality TV show

It all started with a reality TV show. The show “Keeping Up with the Kardashians” was what propelled Kylie to the limelight.

At the age of 10, Kylie Jenner gained fame through her appearances on the reality TV show. The show has a massive audience and is broadcasted in over 100 countries, making Kylie Jenner’s name and face recognizable worldwide.

She has also moved on to other spinoff reality shows like “Life with Kylie” and making special appearances in her sisters’ spinoff shows too.

2. Large social media following

Starting with reality TV, Kylie steadily increased her social media following. She has a massive following on social media platforms such as Instagram, Twitter, and TikTok.

Kylie uses her social media accounts to engage with her followers, share her daily life, promote her businesses, and endorse products, making her a famous influencer.

She posts tutorials and images that act as an extension of her reality show. These show her everyday life. That’s why she has a large social media following.

3. Successful beauty brand

One of the reasons why Kylie Jenner is so popular is because of the successful brand she has built for herself.

Kylie launched Kylie Cosmetics in 2015. The brand became an instant success and made Kylie Jenner a billionaire at a young age.

She started with lip kits and then moved on to other makeup products that earned her the title of self-made.

Kylie has also expanded her business empire by launching a skincare brand, Kylie Skin which includes products like serums, cleansers, wipes, etc., and a fragrance line, Kylie Fragrance.

Due to her savvy business endeavors, she has become one of the wealthiest celebrities in the US.

4. Controversies

Kylie Jenner’s personal life has also contributed to her popularity. She has been involved in various controversies, such as her rumored plastic surgeries, her relationships, and her billionaire status.

“The self-made” title she earned when she made her first billion was later claimed false when media organizations found that that was not her real net worth. However, Kylie responded that she never claimed to be what she was not.

5. Her lifestyle

Kylie Jenner’s popularity can also be attributed to her influence on pop culture. She lives a lifestyle that makes her famous for being famous.

People love to watch her and her family be their chaotic selves on television. Her personal life blends with the current trends in pop culture.

6. Media attention

Another reason why Kylie is popular is that the media loves reporting and following her every move. She is a trending entertainment topic with the barest minimum activity. That’s because people love to follow up on her life.


kylie Jenner popularity

Is Kylie Jenner famous because she is a Kardashian?

Not exactly. While she is not a real Kardashian, Kylie is famous for being part of the Kardashian-Jenner clan.

However, Kylie has built her popularity through her lifestyle, social media influence, and businesses. 

Is Kylie Jenner rich because she is famous?

Kylie built her net worth mostly through her beauty and skincare lines Kylie Cosmetics and Kylie Skin. She did become famous through reality TV, but most of her wealth comes from her business ventures.

Is Kylie Jenner the most popular in the Kardashian-Jenner family?

Based on her social media following, she is. However, her popularity is debatable when compared to her half-sister Kim Kardashian.

Nonetheless, Kylie has created fame outside the reality show that sheds light on the family.


Kylie Jenner is a popular reality TV socialite turned businesswoman in the industry.

She is known to many for different reasons, including her family’s reality show, her influencing on social media, and her business ventures that have brought in hundreds of millions.

Furthermore, her lifestyle meets the pop culture trends of today, so she has lots of people who live their lives through her. Her controversies also make her more popular. She makes it to the front page of entertainment news.

Nonetheless, Kylie Jenner’s popularity reflects the current celebrity trend of always being in the spotlight by just being famous. That’s why she gets lots of attention.

While Kylie is famous for various reasons, her heritage is something that gets people talking about her too. Read about it.

Thanks for reading.